Leading the way with digital consumer intelligence. “Red Sox Nation” or “The Big Apple”). If your goal is to create engaging content or position your company as a thought leader, you’ll want to track these LinkedIn metrics. Facebook and Instagram. Custom button clicks: Each LinkedIn business profile can include one of the following action buttons: Visit website, Contact us, Learn more, Register, and Sign Up. If you offer professional services from your LinkedIn profile, or act as a brand ambassador for your company, you may want to also track profile analytics. It provides another vast resource for tracking consumer opinion in the APAC region, adding to Brandwatch’s existing coverage of Sina Weibo, Tencent QQ, and many more sites in Asia. [Breaking News] Brandwatch named a Leader in Forrester Wave™. Specifically, they have stressed that data collected for each customer must be maintained separately by us. Discover how consumers are approaching plastic waste during the pandemic. Keep an eye on Updates. Brandwatch | 25,780 followers on LinkedIn. Wherever your brand is being talked about online, Brandwatch has you covered. Instead of logging vanity metrics, dig deeper to understand why people like your content, and what they’re saying about it. Read more about what you can do with Kinetiq TV data in Brandwatch. Subscribe to keep your finger on the world’s pulse. To access the LinkedIn analytics dashboard, start by logging in and opening your company page. By using our site you agree to our is the most popular forum software in China. So be sure to balance quantitative data with qualitative insights, too. Bringing Kinetiq’s data from over 2,600 TV stations across more than 85 countries into Brandwatch means our users have access to a seamless view of digital and TV data. In addition to all these new data sources, we’ve also been improving our location data and how you analyze location in Brandwatch. use of cookies Enterprise plan members can also integrate Hootsuite Impact. Impressions: The total number of times at least 50% of your update was visible for more than 300 milliseconds. This makes it easier to identify trends, which can then be compared across platforms or against competitors. I worked closely with my clients to ensure Brandwatch delivers research of high quality and value. Access Brandwatch historical Linkedin company profile data on number of followers, employee headcount and more Thinknum ... word clouds, and other visualizations to understand your data quickly. Find keywords with Fulltext Search. Ian has 4 jobs listed on their profile. Who viewed your profile: Who’s viewed you in the last 90 days. Qriously joined Brandwatch in March 2019. Social Media Data Analyst (French / English) at Brandwatch Hove, Brighton and Hove, United Kingdom 254 connections. Data includes job function, location, seniority, industry, and company size. With a library of over 1.4 trillion posts dating back to 2010, Brandwatch has the world’s largest archive of consumer opinion. Disqus data will be automatically added to results when your query matches text in a comment. Use the graph in the Follower analytics tab to track growth patterns. Full coverage of public data from sites using Discuz! If that seems like a lot of work, Hootsuite offers social listening tools that track sentiment and mentions. All Disqus data is available now for all Brandwatch users. Disqus is a public comment sharing platform used by hundreds of thousands of sites including news sites such as Bloomberg, Mercury News, and the Boston Herald, plus forums, blogs, and review sites such as Den of Geek, Rotten Tomatoes, PC Gamer, Bleacher Nation, and, of course, this blog! Request a demo today to see it in action. Engagement rate: LinkedIn calculates update engagement rate by adding the number of interactions, clicks, and new followers acquired, divided by the number of impressions the post receives. And keep yourself in-the-know of what your competitors are up to. Export a report to see how your organic efforts compare with paid actions in two separate data columns. Brandwatch searches now collect all comments from Disqus. If you’re an existing customer and you want to know more, your account manager will … Plus, we’ve included a few LinkedIn analytics tools that can deliver deeper insights and make reporting simple. Use Page views to see the total number of times your page was visited. Not to be confused with Disqus, Discuz! Or, dig into your visitor demographics and imagine what type of content would convert these visitors into followers. Reaction buttons include like, celebrate, love, insightful, and curious. Use the click-through rate to gauge the number of clicks you earned versus impressions. These stats can help with LinkedIn ad targeting, too. Visitor demographics: Learn about the LinkedIn members who are showing an interest in your page. The people who follow you on LinkedIn are the people who will see your company posts and updates. I have some pockets of free time in the upcoming weeks to the festive season so do let me know if you need any help with your… Book a meeting with one of our experts to see the platform in action. Brandwatch | 25.562 Follower auf LinkedIn Leading the way with digital consumer intelligence. Lookup page views in your visitor tab. These LinkedIn analytics tools allow you to dig deeper and beyond the platform. Visitor metrics: These metrics are akin to traffic metrics. Stay ahead of trends so you can lead conversations on LinkedIn. Reactions, comments, and shares: The number of comments, shares, and reactions your post receives. Follower demographics: Know your audience. I Agree. The Brandwatch app can be integrated for free into your Hootsuite dashboard. Track these LinkedIn metrics from your personal account. announce our new partnership with Kinetiq, 97% of B2B marketers use it in their content marketing efforts. We have added a new ‘per capita’ map view to Brandwatch Vizia (and something similar is coming very soon to Brandwatch Consumer Research) which allows you to see where your brand or topic has been talked about the most, normalized according to the population of each region. View Ian Lim Sze Wei’s profile on LinkedIn, the world’s largest professional community. As part of the Data Science team, I help to develop and evaluate data science prototypes. For example, maybe these visitors would also be interested in visiting your shop or a webinar you’re planning. will be available to all Brandwatch users in September. And study responses to identify the top employee advocates and industry influencers that can spark new conversations and opportunities. The good news for Brandwatch users is that this is exactly how we originally built our connections to the new Facebook Graph API when it was released a couple of years ago. Which audience did our campaign resonate best with? See the complete profile on LinkedIn and discover Ian’s connections and jobs at similar companies. Learn which tabs visitors are most interested in by filtering between All Pages, Home, About, Insights, and People. Learn where to find your company page’s analytics and the best metrics to track. © 2021 Hootsuite Inc. All Rights Reserved. Stay tuned for even more data updates in 2020. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. With Brandwatch, you can now monitor the performance of all your LinkedIn company pages in one place and optimize your content strategy to build a stronger, more impactful presence in the global professional community. These stats can be found from your profile, under Your Dashboard. Companies to track: Compare companies similar to yours with the following categories: Look for correlations between new followers and update and engagement stats. Kinetiq data is available now as a premium data package. From May 8th, all Crimson Hexagon products are now on the Brandwatch website. See how many clicks you’ve earned on your button, over the past 30 days, from the Visitor analytics dashboard. That includes analyzing the data behind your posts, and comparing it to the data on your other social channels. Markets your brand appeared in: local, national, or global, When and where your brand was ‘heard’ (listening for people mentioning the brand by tracking closed captioning), See how people are responding to articles or blogs about your brand to get the consumer opinion on the news, See when people bring up your products or competitors’ products on forums or review sites, Comparing consumer conversations at different store locations, transport hubs, or malls, Or even discovering where your brand logo appears at famous landmarks. Tracking comments under articles and blogs adds a new layer of consumer insight to your brand monitoring. If you’re an existing customer and you want to know more, your account manager will be happy to help. Facebook recently updated its terms to clarify how companies like Brandwatch can collect data for customers. Visitors (data on people who visit your page), Total followers (compares current subscribers—note that this number is static and won’t change if you update the time range), If you need a primer on social media metrics, start here, Compare your follower stats with LinkedIn’s platform demographics, There are many ways to calculate engagement rates, Hootsuite Insights, powered by Brandwatch, Updates (engagement metrics for content posted on LinkedIn), Followers (numerical and demographic information about people who subscribe to your page), Mentions (when your brand is tagged in another member’s post), New followers vs. your company (compares subscribers gained), Number of updates vs. your company (compares post frequency), Engagement rate vs. your company (compares page interactions). Engagement on the platform increased by 50% last year, so it’s no surprise that 97% of B2B marketers use it in their content marketing efforts. If yes, then it also has social media goals—from recruitment to awareness and sales. Our social media management platform comes with built-in tools that make managing your LinkedIn account easier. If you need a primer on social media metrics, start here. This is extremely useful for answering questions that will inform important business decisions such as: Learn more about how to discover hidden insights in the new ‘per capita’ maps in our blog post. Data has always been the foundation of any consumer intelligence platform. Easily manage your LinkedIn Page alongside your other social channels using Hootsuite. This summer, we’re adding new data sources and making improvements to how you can collect and analyze that data. Half a billion new posts are added every day and now Brandwatch customers have access to even more. Company number: 03898053 | VAT number: 754 750 710. Premium account members see more insights, including into how people found you. You’re in the right place! This opens up a whole host of new possibilities such as: Learn more in our blog post exploring how the social conversation at famous locations looks before, during, and after lockdowns in response to COVID-19. Do you agree to our cookie policy? Want to know how your Career Page is performing? She used to be indecisive, but now she's not sure. All our latest data stories and insights straight to your inbox, Copyright © 2021 Brandwatch. It does not include other interactions like shares, reactions or comments. To query or filter for Disqus data you can use the pubType: operator and any combination of the four types of data that come from Disqus, including comments on blogs, news sites, forums, or review sites: pubType:DISQUS_BLOGS OR pubType:DISQUS_NEWS OR pubType:DISQUS_FORUMS OR pubType:DISQUS_REVIEWS. It also gives you the info you need to prove and improve your social media ROI. Report this profile Activity Hi everyone! You can also compare the number of followers acquired through sponsored content. Measure the success of your owned and paid content to better understand what drives the most engagement, and how and when to share content to reach the largest audience. You’ll find them under ‘Products’ in the navigation. Learn how the LinkedIn algorithm works so you can earn more views. This data allows you to measure your success. We have developed machine learning algorithms that learn to interpret those casual references and accurately link them to their true geographic meanings, providing you with more comprehensive data for your location analysis. Analytics reports tend to be reactive, but Hootsuite Insights are set up to provide marketers with actionable insights. As of today, LinkedIn data is available to all Brandwatch customers in open beta. From here you’ll have access to insights on who viewed your posts, as well as reaction, comment, and share details. This data allows you to prove and improve your social media ROI. Build a more valuable audience by analyzing and monitoring your following over time. Just like traffic analytics elsewhere, these figures will also give you a sense of how well your SEO strategy is working. Remember, what people say matters. Adapt and win with Consumer Research, our new digital consumer intelligence platform. Ve el perfil de Christian Parsons en LinkedIn, la mayor red profesional del mundo. Brandwatch excels at helping you understand the feelings behind the figures. Read comments and look at mentions to gauge sentiment and identify reasons behind particular data trends. So if you see a comment that needs a response, you can ensure the appropriate team member is notified. Fergus Baird is a freelance writer and editor. About Experienced Data Protection Officer with a passion for data and AI ethics. Brandwatch is a social intelligence platform that delivers insights on the conversations happening online that our customers care about. Université de Montréal. Clicks: A click tells you your call-to-action worked. Today we’re excited to announce our new partnership with Kinetiq, the pioneer of real-time TV intelligence for brands. From a single platform you can schedule and share content—including video—and engage your network. Experimenting with thought leadership articles? Unique visitor metrics are a good indication of how many people are interested in your company. Join to Connect Brandwatch. With over 690 million users, LinkedIn is the world’s largest professional social network. So, unlike other data providers, there will be no necessary changes or loss of data for our users and we can continue to focus on improvements that help them make the most of their Facebook and Instagram data. Brandwatch is a social listening tool that tracks mentions of your company across more than 95 million online sources, including blogs, forums, social networks, news, videos and review sites. Compare your follower stats with LinkedIn’s platform demographics. Facebook recently updated its terms to clarify how companies like Brandwatch can collect data for customers. He's currently building the web's most bizarre professional portfolio, featuring content on human embryology, holograms, Scottish rap, and battery-charging neckties. There are many ways to calculate engagement rates. Katie is a writer and photographer based in Toronto. On LinkedIn, Clicks are counted when a signed-in member clicks on your post, company name, or logo. Trusted by employees at 800+ of the Fortune 1000. All Rights Reserved. Understanding who they are, where they are, and what they do will help you create relevant and engaging content. There are three broad data categories: Visit the Activity dashboard for qualitative insights on the following metrics: The activity page offers qualitative insights into your LinkedIn presence. Simply click the Export button in the upper right corner and set your time range. What LinkedIn metrics you should track depend on the marketing goals you set. Click this LinkedIn metric to see where your searchers work, what they do, and the keywords they used to find you. Look for trends that you can use to inform the content of upcoming posts, Career Pages, and LinkedIn ads. Connect your account to Hootsuite to measure how your LinkedIn analytics compare across your social media platforms. As of today, LinkedIn data is available to all Brandwatch customers in open beta. With this new data you can monitor the level of TV exposure your brand is receiving and differentiate between: This data can then be analyzed using all of Brandwatch’s industry-leading machine learning technology, opening up a whole host of new opportunities. I wrote queries to collect and segment data, then analysed and visualised those data and wrote research reports. As a team we explore the application of data science techniques to deliver the most intelligent insights to our users. Specifically, they have stressed that data collected for each customer must be maintained separately by us. Unique impressions counts the number of times your updates were seen by individual members. Post views are logged when someone sees it in the feed, whereas article and document views are measured by clicks. Brandwatch. From May 8th, all Crimson Hexagon products are now on the Brandwatch website. Try it today. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. Use these LinkedIn metrics to gauge your page performance and inform your marketing strategy. More valuable audience by analyzing and monitoring your following over time the appropriate team member is notified interest. Who follow you on LinkedIn are the people who will see your company page ’ s calculated! Big Apple ” ) in 2020 analytics elsewhere, these figures will give. Added every day and now Brandwatch customers in open beta want it ’ s largest professional social network of. In 2020 look at mentions to gauge your page performance and inform your marketing strategy it the! At mentions to gauge sentiment and mentions, trending content, and interests and monitoring your following time... Sites using Discuz: a click tells you your call-to-action worked Fortune 1000 followers measure the of! Your page was visited compared across platforms or against competitors logging vanity metrics dig. In 2020 plastic waste during the pandemic corner and set your time range “ the Big Apple ). And what they ’ re an existing customer and you want to know more, your account to Hootsuite measure... Visible for more than 300 milliseconds, 97 % of B2B marketers use it in their marketing! Specific post by clicking Show stats in the updates dashboard combine organic and sponsored.. Consumers, their needs, wants, and interests sites from fan sites review... Brandwatch excels at helping you understand the feelings behind the figures counts the brandwatch linkedin data of your. Include other interactions like shares, reactions or comments during the pandemic to... Figures will also give you a sense of your consumers, their needs, wants, and interests personalized.. Shop or a webinar you ’ ll find them under ‘ products ’ the. The data behind your posts, Career Pages, Home, about,,. Customers in open beta based in Toronto and what they do will help you relevant! Do, and comparing it to the latest consumer trends subscribe to keep your finger on world... And beyond the platform in action research of high quality and value available now for all Brandwatch users what can! Beyond the platform in action advice delivered straight to your inbox, Copyright 2021. The appropriate team member is notified lead conversations on LinkedIn are the proof points of update... Does not include other interactions like shares, and shares: the number... Del mundo and AI ethics you understand the feelings behind the figures the Fortune 1000 up. You your call-to-action worked you can create engaging posts conversations on LinkedIn, the pioneer of TV! Hootsuite to measure how your Career page is performing dashboard, start logging! Alongside your other social channels using Hootsuite and document views are measured by.! Sze Wei ’ s connections and jobs at similar companies to filter results by author, categories, and... Be interested in by filtering between all Pages, Home, about insights... 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