For the best experience on our site, be sure to turn on Javascript in your browser. Mufti is Mumbai, India based men clothing fashion brand, which was founded by Kamal Khushlani in 1998. “Recognised as the pioneer of fostering an alternative choice to our lifestyle, the brand has internalised the spirit of Mumbai. Kamal has 1 job listed on their profile. We made short shirts way before untucking became cool. According to Kamal Khushlani, founder and managing director (MD) of Mufti, given the brand’s roots in Mumbai, the revamped store’s interior design is defined by iconic visual elements. Mufti was launched in 1998 with one driving ambition, to provide an alternative dressing solution, that didn’t conform to the ‘uniform’ codes of mainstream fashion. Facebook geeft mensen de kans om te delen en maakt de wereld toegankelijker. The apparel maker is in talks with a couple of US-based buyout funds to sell part of its business. The 90s were a period where India was going through a transition in fashion and we saw an opportunity to create a casualwear brand. Kamal Khushlani, Founder & Managing Director, Mufti uses his phone just as a tool for communication and nothing more. It manufactures shirts, jeans, t-shirts, sweatshirts, sweaters and jackets. Our branded fashion clothing for men are here to impress you. We continuously put out new designs and did not repeat any. Founded in 1998 as a menswear brand, “Mufti” focused on providing progressive fashion to its customers. We were unknown mavericks from Chandivali in Mumbai who had the chutzpah to take on the big boys. [15], "With 15 percent growth Mufti plans an accessory line", "Mufti to launch women's jeans, plans IPO", "Denim and casual-wear brand Mufti plans to ramp up its product portfolio", "Carlyle to invest up to `250 crore in Mufti", "Valued at Rs 750 crore - ChrysCapital set to buy Mufti in Rs 500 crore deal", "Mufti's Goals: To be a global brand with Indian roots", "Kartik Aaryan becomes brand ambassador of 'Mufti, "Kartik Aaryan unveiled MUFTI's Autumn Winter '18 Collection", "Investors in Credo Brands in talks with firms as they seek exit", "ChrysCapital close to buying Mufti denims brand for Rs460-500 crore", "Mufti brand's promoter eyes stake sale, hires I-banker", "Mufti to expand footwear retail to 500 stores", "MUFTI bags 'Retailer of the Year' award at Global Awards for Retail Excellence", "CMAI's Apex Awards 2015 for Indian apparel industry announced", "Mufti bags Customer Loyalty Initiative award", Retail is in an era of digital boom: Kamal Khushlani, Mufti, Mufti: Successfully balancing the demand-supply paradigm of the dynamic menswear market, https://en.wikipedia.org/w/index.php?title=Mufti_(company)&oldid=962700213, Creative Commons Attribution-ShareAlike License, Brand of the Year in Men's Casual Wear at APEX awards, Clothing Manufacturers Association of India, Customer Loyalty Initiative of the Year Award, This page was last edited on 15 June 2020, at 15:01. Mufti was founded in 1998 by Kamal Khushlani. We will always strive to make our inspirational canvas richer through experiences of culture, travel, people and places. For the best experience on our site, be sure to turn on Javascript in your browser. [1][2] The company was started with a RS 10,000 loan from Khushlani's maternal aunt. Kamal always had a keen interest in the fashion retail business. Marketed and distributed by Credo Brands Marketing Pvt. Kamal Khushlani, Founder and Managing Director, MUFTI. We did the bold by introducing club wear and street wear which were hitherto unknown. Ltd., Mufti was the brainchild of Mr. Kamal Khushlani, founder and CEO of the company. Mufti a clothing brand launches a new Autumn Winter'18 collection at ITC Maratha hotel in Mumbai. Ltd, which owns the Mufti denim wear brand, are planning to sell a controlling stake in a deal that values the company at ₹600 crores (US$90 million), two people aware of the development said. View Kamal Khushlani’s profile on LinkedIn, the world’s largest professional community. For the 1st few years, Kamal Khushlani’s dining table was the design studio and the warehouse was under the dining table! Founded by Kamal Khushlani in 1998, Mumbai-based Credo Brands makes T-shirts, shorts, sportswear, and blazers. Kamal Khushlani is the Founder & Managing Director, Mufti. Kamal Khushlani, Founding Director, Mufti. [5][6] In July 2018, Mufti signed Kartik Aaryan as a brand ambassador. Over the last few years, we have grown in size and so has our tribe. His vision and aim for the company has always been to build the first global fashion brand with Indian roots. And in a short while, celebrities started sporting our lines. Indian Businessman Kamal Khushlani In Talks To Sell Mufti Denim Brand September 26, 2016 Daily News Intelligence Centre News The shareholders of Credo Brands Marketing Pvt. We made joggers from denim. Kamal Khushlani is the Founder & Managing Director, Mufti. If we were distinctive from the rest. With the fashion event, the idea is to "further mark our presence and popularity in the world of fashion", said Khushlani said. The company is owned by Credo Brands Marketing Pvt Ltd. Bennett, Coleman & Co. Ltd. and some of the founder's friends own 35% stake of the company, which was valued at ₹ 600 crore (US$83 million) in 2014. With a charismatic and dynamic personality, he leads this brand, the largest in Indian … We were always clear that if we made the kind of clothes that everyone else made, no apparel store would stock us. [3] It is owned and managed by Credo Brands Marketing Private Limited. B-8, MIDC Central Road, Marol, Andheri East, Mumbai 400093. It manufactures shirts, jeans, t-shirts, sweatshirts, sweaters and jackets. But our spirit has not changed. Soon all Bollywood stars were seen sporting Mufti. It is owned and managed by Credo Brands Marketing Private Limited. [pdf-embedder url=”http://mostadmiredasia.com/wp-content/uploads/2015/09/mufti.pdf”] Mr. Kamal Khushlani started manufacturing shirts and fell in love with fabrics and colors, he became an expert in conceiving beautiful products conveying both international codes and Indian spirit. In 1992, when Indian fashion trends were seeing a shift, Kamal Khushlani identified a gap in how menswear was evolving. Mufti. Heartthrob Kartik Aaryan is here to woo you. The millennium saw the launch of stretch jeans by Mufti, a unique product with a perfect fit, which was later adopted by the world. Watch out ladies! The company was started with a RS 10,000 loan from Khushlani's maternal aunt. However, hailing from a middle-class background, ... Read moreKamal Khushlani Kamal Khushlani with Indian film actor Kartik Aaryan seen during the launch. On the film front, Kartik will next be seen in rom-com 'Luka Chuppi' alongside actress Kriti Sanon. Avoiding any tech-addiction, the top boss says that while he uses some apps, he has 'no specific affection for any'. Plot No. Mr. Kamal Khushlani started manufacturing shirts and fell in love with fabrics and colours, he became an expert in conceiving beautiful products conveying both international codes and Indian spirit. Soon we became the edgy casualwear brand picked up by celebrity stylists. Started with a borrowed capital of Rs 10K, here’s how Mufti grew to a Rs 395 Cr brand In 1992, when Indian fashion trends were seeing a shift, Kamal Khushlani identified a gap in how menswear was evolving. Word lid van Facebook om met Kamal Khushlani en anderen in contact te komen. Kamal Khushlani. [12] In February 2019, Mufti was recognized as a "Retailer of the Year" award at Global Awards for Retail Excellence organised by ET Now and Asia Retail Congress[13] and won CMAI's Brand of the Year Award in 2015. Kamal Khushlani, Founder and Managing Director, MUFTI. We were the folks who introduced cutting edge fashion for men in India. See the complete profile on LinkedIn and discover Kamal’s connections and jobs at similar companies. We could only get in if we made the ‘different’. We will always be optimistic and vibrant. Mumbai: The shareholders of Credo Brands Marketing Pvt. On The Opening Episode Of Icons Of New India We Delve Into The Stories Of Two Dynamic Businesses And The Leaders Who Have Built Them Kamal Khushlani in talks to sell Mufti denim brand The core belief of the brand is innovation and originality thereby giving its customers a product that is ‘different’. Since its inception, Mufti has evolved as a brand that offered casualwear strongest in the shirt and denim categories; to one that now offers a range of T-shirts, shorts, joggers, outerwear, blazers and some accessories also. The actor stole the limelight at a fashion show to mark denim brand Mufti's 20th anniversary celebrations. Kamal Khushlani is lid van Facebook. Mufti is Mumbai, India based men clothing fashion brand, which was founded by Kamal Khushlani in 1998. Commenting on the launch of Mufti's Footwear Collection, Kamal Khushlani, Founder & Managing Director, Mufti said, "With the current estimated size of Rs. In 1992, when Indian fashion trends were seeing a shift, Kamal Khushlani identified a gap in how menswear was evolving. We never play in the safe zone. Commenting on the launch of the latest concept store, Kamal Khushlani — MD & Founder of MUFTI said, “One of the main goals of our expansion drive has been to … We were one of the first to make an entire range of jeans in stretch (for men), that was later adopted by the world. Speaking about the grand success of the fashion show, Kamal Khushlani, Founder & Managing Director, MUFTI said, “We are elated to have commemorated 20 years of MUFTI with a bang. [7][8], In 2014, Bennett, Coleman & Co. Ltd. and some of Khushlani's friends owned a 35 per cent stake and Khushlani holds a 65 per cent stake in the company in the company. Mr. Kamal Khushlani started manufacturing shirts and fell in love with fabrics and colors, he became an expert in conceiving beautiful products conveying both international codes and Indian spirit. Mr. Kamal Khushlani started manufacturing shirts and fell in love with fabrics and colors, he became an expert in conceiving beautiful products conveying both international codes and Indian spirit. Currently, the brand is available in 90 LFS (Large Format Stores), 1200 MBO (Multi Brand Outlets) and 300 EBO (Exclusive Brand Outlets) pan India. This allows consumers to access MUFTI’s most exclusive product range up close and at multiple touch points About Mufti: Mufti was launched in 1998 with one driving ambition, to provide an alternative dressing solution, that didn’t conform to the ‘uniform’ codes of mainstream fashion.Mr. Ltd, which owns the Mufti denim wear brand, are planning to sell a controlling stake in a deal that values the company at Rs600 crore, two people aware of the development said. Get premium, high resolution news photos at Getty Images [4] It owns 1,400 multi brand outlets and 120 large format stores. We took fabric from women’s, inspiration from the 60’s and made clothes for men. Mufti was launched in 1998 with one driving ambition, to provide an alternative dressing solution, that didn’t conform to the ‘uniform’ codes of mainstream fashion. Mufti was launched in 1998 with one driving ambition, to provide an alternative dressing solution, that didn’t conform to the ‘uniform’ codes of mainstream fashion. MUFTI appoints Vipul Mathur as chief operating officer The marquee fashion show and on-boarding Kartik as our first brand ambassador was the … Kamal Khushlani holds a 65% stake in Credo Brands Marketing, while private investors hold the rest. We will always strive for the ‘David’ mindset. In July 2018, Mufti signed Kartik Aaryan as a brand ambassador. [9][10][11] Mufti expanded into the footwear in December 2018. Mr. Kamal Khushlani started manufacturing shirts and fell in love with fabrics and colors, he became an expert in conceiving beautiful products conveying both international codes and Indian spirit. We will never stop being bold. Read stories listed under on Kamal Khushlani. JavaScript seems to be disabled in your browser. So why would they. Landmark – Next to MIDC Police Station. Kamal Khushlani, Founder & Managing Director, Mufti spoke about the brand’s journey, expansion into the footwear sector, e-tail market and more. Derived from Colonial India’s armed forces, ‘mufti’ is a term used for casual dressing, as opposed to wearing a uniform. The brand was founded in 1998 by Mr. Kamal Khushlani. Free Shipping Mufti, launched in 1998 by Kamal Khushlani, is known for its creativity. After all, we weren’t from the big business houses. It owns 1,400 multi brand outlets and 120 large format stores. With an experience of over 20 years, Mr. Khushlani built the company from the ground up. The Mint newspaper reported, citing two people it didn’t name, that the promoter Kamal Khushlani, who holds a 65% stake in the company, and the investors plan to sell a significant stake. It all began with a small personal loan and a bike. Kartik Aaryan was appointed as a brand ambassador of the company in July 2018. Get the Mufti look by exploring our jeans for men, Shirts, tshirts, jackets, footwear collection online. [14], In 2018, the brand announced it will be expanding its product portfolio by focusing on athleisure clothing and accessories. Keeping the brand’s casual wear in focus, this saw the genesis of the first tagline; “Mufti – anything else is uniform.”, With the growth of the brand and market over the years, the tagline was reinvented; “Mufti – alternative clothing.”. About us Mufti is an Indian menswear brand based in Mumbai, India. Mufti was launched in 1998 with one driving ambition, to provide an alternative dressing solution, that didn’t conform to the ‘uniform’ codes of mainstream fashion. We used colors that pushed the edge but were not frivolous. And boy, were we distinctive! Soon all Bollywood stars were seen sporting Mufti. We were the first ones to introduce turn-up sleeves. By entering your email, you are agreeing to Mufti’s Privacy Policy. The brand is also increasing their presence across metros, Tier 2 and Tier 3 cities, taking them close to 1600 total point of sales. 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